The Leasing Advantage in Today’s Economy
Car prices are still high. Your members feel it every day: at the dealership, in their monthly budgets, and in how they plan for major purchases. While the economy continues to shift, one thing hasn’t changed. People still need reliable transportation, and they’re looking for smarter, more flexible ways to afford it.
That’s where leasing comes into the picture.
Leasing offers members lower monthly payments and the option to upgrade more frequently without the long-term commitment tied to traditional auto loans. And today’s consumers are seeing the value in that flexibility.
Credit unions have seen it firsthand. Members are traveling again, taking out vacation loans, and easing back into major purchases. But they’re doing it more carefully. The need is there, but so is the caution.
As travel increases and spending behavior rebounds, members are weighing how to finance their next vehicle differently than they did five years ago.
Recent data from Experian’s Q4 2024 Automotive Finance Market Report shows that leasing is gaining traction again, especially among members with strong credit profiles. In fact, over 30% of Prime+ consumers are choosing to lease, and growth is strongest among the Super Prime segment. These aren’t financially strained borrowers. They’re intentional decision-makers, and that matters.
For credit unions, this signals an opportunity to align with shifting member preferences while also generating quality lending volume. With leasing returning to pre-pandemic strength in several states, including markets like New York and New Jersey where over 50% of new financing is lease-based, now is the time to take a closer look.